6. I see a great number of ads in my Yellow Pages. Isn't there a lot of
competition?
This is a very popular question and the answer is surprising to most
applicants. (And I suspect that they are hesitant to believe my answer.)
Actually the more ads the better! It means there is a lot of business in
your area. No company continues a Yellow pages ad without profitable
results; the ads cost a small fortune. You are only after a small slice of
the pie and my program tells you exactly how to simply and easily carve it
out.
Surprisingly, getting service calls is not a problem. Today customers are
crying out for responsive, honest, reasonable service of any kind, whether
it be on a car, a telephone a computer or on an appliance. They are
sick of voice mail, being on hold, and being ignored. A new service
company can get started with ease by taking business away from Sears,
Whirlpool, GE and the other national companies. The big boys are high
priced and at best offer mediocre service . They are overrun with work and
can't get good service people. They are actually wonderful competition
because they are so vulnerable. It is neither expensive nor hard to
generate service calls. (See how do I advertise?)
What was your experience the last time you tried to get service? I'll bet
it was unpleasant, slow and high priced. Don't you think that given
the technical skills necessary, you could provide better service?
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