18. I already know how to run a business, can I just get the technical
manuals?
I'm afraid I beg to differ with you. Many people think they
know how to run a business, but few really do. If you know how to run a
business you don't need me at all, hire a couple of skilled techs and go
for it. And no, the technical books are not
available separately.
Even though the technical side is important, the real value of this
program is in the business manuals. Many highly skilled technicians fail
miserably at running a business. And many poor technicians do very well at
building a business. Over time I have observed that those who blindly
follow my business manuals (at least for a year or two) do much better
than the "experts" who alter my program.
For instance, I have an awful time getting newbies to charge enough. I
have to hit them over the head and yell,
"Use the Flat Rate Guide as a Bible! Don't make up new
prices."
Those who pay attention, do very well and the program succeeds.
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