24. I've been talking to a Yellow Pages guy and next year's book is
closing very soon. Do you think I should jump in and place an ad?
No, not without considerable research! The effectiveness of a
Yellow Pages ad varies greatly place to place and book to book. Until you
have carefully read through my materials, don't sign anything! Ads
are a very expensive and watch out, Yellow Pages sales people are on full
commission.
In spite of what the sales people will tell you, there are many other,
more cost effective ad techniques. This complex topic is fully covered in
the advertising manuals. (See "How do I
advertise my business?")
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